Everyday Beer for Everyday Legends

The backdrop to this photo is Wedding Point, one of my favorite spots in Shelter Cove. It’s where I first fell in love—with my husband AND the Lost Coast—in 2001. Back then, we were frequent visitors, and by 2006, we were building our home here, officially calling the Lost Coast home in 2007. Wedding Point has changed over the years—just like my husband and me—but its magic remains, and my love for both has only grown stronger.

That’s why we’re proud to share the return of 30-06 Helles Lager. Named after the iconic “everyday bullet,” it’s an everyday beer that feels like home: smooth, reliable, and crafted with 100% California-grown barley, noble hops, and pure Lost Coast water. Its golden hue even mirrors the brass casing of its namesake, tying it all together.

Love 30-06? Ask your favorite retailer or restaurant to get it on tap or their shelf. Cheers to everyday moments and timeless places!